Japan Media Arts Festival Overseas Promotion

Creator's File - Animation

No. 49

MATSUMOTO Rie

Director
Born in 1985, animation director MATSUMOTO Rie directed the highly acclaimed HeartCatch PreCure the Movie: Fashion Show in the Flower Capital... Really?! at the age of 25. She directed the television animation series Kyousougiga (lit. "Capital Craze Caricature") with Toei Animation in 2013, followed by Blood Blockade Battlefront in 2015, her first project with animation studio Bones Inc., a huge hit both in Japan and abroad. MATSUMOTO’s contribution to the industry has continued with animations, including the Lotte 70th anniversary special animation Baby I Love You and the Pokémon special music video GOTCHA!
©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc./GAME FREAK inc. TM, ®, and character names are trademarks of Nintendo.
©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc./GAME FREAK inc. TM, ®, and character names are trademarks of Nintendo.
©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc./GAME FREAK inc. TM, ®, and character names are trademarks of Nintendo.
Pokémon Special Music Video 「GOTCHA!」
2020 / Music Video / 03:14
Music: “Acacia” by BUMP OF CHICKEN (TOY’S FACTORY)
Director: MATSUMOTO Rie
Character Design: HAYASHI Yuki
Animation: BONES INC.
Planning and Produced by KAWAMURA Genki, HATANAKA Masami
A collaboration between Pokémon, Bump of Chicken and animation studio Bones Inc., GOTCHA! is a special animated music video, directed by MATSUMOTO Rie, for the song "Acacia" written by rock band Bump of Chicken. The video features all the main characters, rivals and champions who appeared in the long-running series, reenacting many of the battles and character relationships that unfolded within the game. The most veteran of Pokémon fans are left the most moved by this animation, which attracted massive attention upon its release. With cutting-edge expression owed to its narrative’s kinetic pace and experimental production, this animation aspired to reboot Pokémon’s original representation.
The video was released on the official Pokémon YouTube channel in September 2020, with its lyrics subtitled in nine languages. As of May 2022, it had exceeded 60 million views and continues to garner heartfelt messages from fans all over the world.

https://www.youtube.com/watch?v=BoZ0Zwab6Oc
©2015 Yasuhiro Nightow/Shueisha,Blood Blockade Battlefront Project
Blood Blockade Battlefront
2015 / Animated TV series / 30 min × 12 episodes
©T.A/Kyousou-Giga Project
Kyousou Giga
2013 / Animated TV series / 24 min × 10 episodes