YOSHIOKA Hiroshi, Professor of Aesthetics and Art Theory, Kyoto University, a specialist in aesthetics and art theory, is to present the keynote lecture at the Cyber Culture & New Media Art symposium in Spain’s 5th MADATAC - INTERNATIONAL FESTIVAL OF CONTEMPORARY AUDIO-VISUAL & NEW MEDIA ART. 
There will also screenings focused on Award-winning works from the 16th Japan Media Arts Festival.

MADATAC 05 www.madatac.es
Festival Turm: Wednesday, 18th – Sunday, 22nd December 2014
Venue: CENTROCENTRO PALACIO DE CIBELES （Madrid, Spain）

MADATAC, the Contemporary Festival of New Media Arts and Advanced Audiovisual Technologies, is held in the Spanish capital, Madrid, in December each year. The contemporary art festival of the media and video arts and experimental new media takes place for the fifth time this year. The festival is managed by an independent and non-profit organization and produced as a venue for promoting the exchange of knowledge between professionals scholars, artists, curators, collectors and other professionals. The festival includes video art screenings, conventions, installations, talks by artists and scholars, workshops and performances.
(*Official MADATAC05 website: www,madatac.es)

Symposium II “Ciber culture & New Media Art Symposium”
Time & Date: Thursday, 19th – Friday, 20th December 2014
Place: Auditorium, CENTRO PALACIO DE CIBELES
Speakers： Derrick de Kerkhove（Belgium） / Edward Shanken（US）/ Robert Lisek（Poland）/ Claudia Robles（Columbia）/ Ramón Alcalá（Spain）/ Carolina Fernández（Spain）/ YOSHIOKA Hiroshi（Japan）

The festival’s Cyber Culture & New Media Art symposium featured talks and discussions by seven artists and scholars from around the world on the theme, Transmorph Realities: The Abdication of the Visual Real. Japan Media Arts Festival arranged for Professor YOSHIOKA Hiroshi of the Kyoto University Graduate School of Letters, a specialist in aesthetics and art theory, to present the keynote lecture at this symposium. Professor YOSHIOKA’s talk was titled, Playing with Identities: Media Arts Open the Door to Parallel Realities. He spoke with reference to award-winning works of recent years at  Japan Media Arts Festival about the potential of media arts in the transformation of Japanese cultural identity.

[Program]
Wednesday December 19th.
10:00〜11:00　Symposium II “Cyber culture & New Media Art Symposium” Starts
11:00〜12:00　YOSHIOKA Hiroshi (Japan)
12:00〜13:00　Carolina Fernández（Spain）
13:00〜14:00　Edward Shanken（US）
14:00〜14:30　Quesitons

Friday December 20th.
11:00〜12:00　Ramón Alcalá（Spain）
12:00〜13:00　Robert Lisek（Polamd）
13:00〜14:00　Derrick de Kerkhove（Bergium）
14:00〜15:30　 Symposium II “Cyber culture & New Media Art Symposium” Conclusions and closure

Keynote Lecture: Playing with Identities: Media Arts Open the Door to Parallel Realities
Lecturer: Hiroshi Yoshioka (Professor of Aesthetics and Art Theory, Kyoto University)
Time & Date: Thursday, 19th December 11:00~12:00
Place: Auditorium, CENTRO PALACIO DE CIBELES
Admission Free

PROFILE
YOSHIOKA Hiroshi was born in Kyoto, in 1956. He studied philosophy and aesthetics at Kyoto University. He teaches aesthetics and art theory at the Faculty and Graduate School of Letters, Kyoto University. He was the editor in chief of the journal Diatxt. (vol.1-8), and the general director of "Kyoto Biennale 2003" and "Ogaki Biennale 2006." He is the author of Shiso no genzaikei: Fukuzatsukei, dennokukan, afodansu (The Present Tense of Thought: Complex Systems, Cyberspace, and Affordance Theory, Kodansha, 1997), Joho to seimei: No, kompyuta, uchu (Information and Life: The Brain, Computers, and the Universe, with Hisashi Muroi, Shin’yosha, 1993), and many essays and articles on philosophy, art and media culture. He has been the chair for International Convention of Manga, Animation, Game and Media Arts, 2011-2013, organized by Agency of Cultural Affairs, Japan.

Japan Media Arts Festival 2013 – Video Program (120min.) – 
The program of 18 works focuses on diverse video works from among the award-winners and jury recommendations in the Art, Entertainment and Animation Divisions of Japan Media Arts Festival 2013, including short animations, video art and music videos, and also introducing some outstanding projects.

Time & Date: Friday, 20th December 19:00~21:00
Place: Auditorium, CENTRO PALACIO DE CIBELES
Admission: Free