Parque da Pola, an area created in Rio de Janeiro for viewing the FIFA World Cup finals, is home both to the official FIFA media center and the Japan Omotenashi Pavilion. The Japan Omotenashi Pavilion will be holding screenings of a program of films from the Japan Media Arts Festival, “Beyond the Technology: Technology for Depicting Emotions, Expressing the Present”.
The screenings, which form part of the “Japan Presentation Project”, will take place at the Parque da Bola site developed for football fans, Rio residents, and the international media.
The “Japan Presentation Project” was created to tell the world about “Cool Japan” in the lead up to the 2020 Tokyo Olympic Games. It is a project for the Government of Japan and the Japanese private sector to showcase Japanese culture and Japanese products and services at internationally conspicuous venues and occasions, and also to foster overseas business opportunities for Japanese firms. The Japan Omotenashi Pavilion is first undertaking under this “Japan Presentation Project”. Next year will mark the 120th anniversary of the establishment of diplomatic relations between Japan and Brazil. The Pavilion is drawing attention to what makes Japan so special from a range of different angles by highlighting Japanese culture and technology, and by giving visitors a taste of omotenashi or Japanese-style hospitality.
Japan Presentation Project “JAPAN OMOTENASHI PAVILION”
Term: Thursday, 12th June to Sunday, 13th July, 2014
Venue: Parque da Bola（Jockey Club, Rio de Janeiro）http://www.parquedabolario.com.br/
Organizer: Japan Presentation 2014 Working Committee
Patronage: Japan External Trade Organization / Miss Sake
Corporate participants: Imuraya Group Co., Ltd SAGAMI CHAIN CO., LTD Sharp Corporation Dentsu Inc. “Team Cool Japan”
Supported by: ITO EN, LTD / Gassan Sake Brewery CO., Ltd / KIKU-MASAMUNE SAKE BREWING CO., LTD. /BRASIL KIRIN / SAWANOTSURU CO., LTD./ Yachiya Brewing Co., Ltd. / Associação Nikkei do Rio de Janeiro / Associação Cultural e Esportiva Nipo-Brasileira do Estado do Rio de Janeiro / Instituto Cultural Brasil Japão / Câmara de Comércio e Indústria Japonesa do Rio de Janeiro / ASSOCIAÇÃO CIVIL DE DIVULGAÇÃO CULTURAL E EDUCACIONAL JAPONESA DO RIO DE JANEIRO
■ Images from the Japan Media Arts Festival
Program: “Beyond the Technology: Technology for Depicting Emotions, Expressing the Present”
*One Screening Daily
Digital technologies are constantly evolving and making us aware of what they can offer in terms of a rich diversity of expression. The digitization of the tools of expression is not only adding new allure to computer graphics and computer-generated simulations, but also to other existing techniques and new ones that combine digital and analogue. “Beyond the Technology” is able to direct our attention to the range of technologies used for expression and to the present possibilities for further diversity. In doing so, we are made aware that the depiction of emotions above and beyond technology is at the root of expression. This program reminds us of the rich expansion of the techniques for expression and portrays the sensibility of the artists and the pervading imaginative talent of the present.
[Screening of works]
Sound of Honda / Ayrton Senna 1989, SUGANO Kaoru / YASUMOCHI Sotaro / ORAI Yu / Nadya KIRILLOVA / YONEZAWA Kyoko / SEKINE Kosai / SAWAI Taeji / MANABE Daito
minicar music player., KAKIMOTO Kensaku
TECHNE The Visual Workshop, Techne Visual Workshop Team
YAKENOHARA “RELAXIN’”, Saigo No Shudan (ARISAKA Ayumu / OITA Mai / KOHATA Ren)
salyu × salyu “hanashitaianatato”, TSUJIKAWA Koichiro
ballet rotoscope, SATO Masahiko + EUPHRATES
Strata #4, Quayola
TOKYO CITY SYMPHONY, OYAGI Tsubasa/BABA Kampei/TAKCOM/MIURA Koshi/WATANABE Takayuki/MAEDA Sadanori/HASHIMOTO Toshiyuki/TERAI Hironori/KAJIMA Takahiko
Haisuinonasa “Dynamics of the Subway”, ONISHI Keita
Travis “Moving”, Tom WRIGGLESWORTH / Matt ROBINSON
Z-MACHINES, Z-MACHINES Project
Suidobashi Heavy Industry “KURATAS”, KURATA Kogoro / YOSHIZAKI Wataru
Professor Kliq “Wire & Flashing Lights”, Victor HAEGELIN
WORLD ORDER in BUDOKAN, WORLD ORDER
Roy Tamaki “Wonderful”, Roy Tamaki + Kurando Furuya